“To survive, you must tell stories”

-Umberto Eco
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What Made Bernie’s Inauguration Photo Go Viral?
What Made Bernie’s Inauguration Photo Go Viral?
 What Made Bernie’s Inauguration Photo Go Viral? 366 222 Shlomi Ron
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Ever wondered what made Bernie’s inauguration photo go viral? Before we jump into the photo, let’s look at the context this viral photo sprung from. We’re living in wild times where reality continues to exceed our wildest imaginations. Eleven months into the pandemic that has wreaked havoc with over 100 million CoronaVirus cases of which…

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How to Create a Visual Storytelling Language?
 How to Create a Visual Storytelling Language? 366 222 Shlomi Ron
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What is your visual storytelling language for your brand? First, off I bet you may be wondering… What is a Visual Storytelling language? “A visual storytelling language is a set of rules that define the visual design components and story types a brand uses to create consistent, recognizable and memorable customer experiences across channels in…

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explore vs. exploit in storytelling
Explore vs. Exploit in Storytelling
 Explore vs. Exploit in Storytelling 366 222 Shlomi Ron
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8

As this wild year is nearing its end, movies have been an important outlet for all of us to escape and unwind in story land. The US market for streaming services has grown by 37% in 2020, with most of the growth coming from Disney+ which made it the third largest streaming service in the…

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What Makes A Perfect Visual_Story?
What Makes A Perfect Visual Story?
 What Makes A Perfect Visual Story? 366 222 Shlomi Ron
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With the growing communication noise and the challenge to break through the clutter, businesses have moved from interruption marketing to a more emotional visual storytelling that celebrates the customer as the hero of the story. This process was further amplified by COVID that forced businesses to move their operations virtually and in essence adopt digital…

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Telling stories or storytelling?
Telling Stories vs. Storytelling
 Telling Stories vs. Storytelling 366 222 Shlomi Ron
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4

It’s hard to believe but up until the 1990s, real editors validated and distributed information through only four media channels: Print, TV, radio and display. The one-to-many era – although centralized story distribution – has also solidified common truths as everybody largely consumed the same information with minimal audience interaction. Writing letters to your local…

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How Do You "Software-Update" Your Skills?
How do you “software-update” your skills?
 How do you “software-update” your skills? 366 222 Shlomi Ron
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4

How do you keep your skills up to date? Or as I’d like to call it “software-update” your skills 🙂 Lately, I’ve been thinking about that. In a world where access to information about any topic is just a click away, you get on one hand convenience, but with the emergence of social media you…

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How To Overcome A Dragon In Today's Business Climate?
How To Overcome A Dragon In Today’s Business Climate?
 How To Overcome A Dragon In Today’s Business Climate? 366 222 Shlomi Ron
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Every good story needs a conflict to move it forward, right? The “dragon” of our times is no doubt COVID-19 that has wreaked havoc worldwide with 1.14 million lost lives and disrupted economies, resulting in a global unemployment rate that has surpassed 190 million (International Labour Organization). It made me think hard about how businesses react in times of…

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What Is Call To Adventure?
 What Is Call To Adventure? 366 222 Shlomi Ron
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People often ask me “What made you start the Visual Storytelling Institute (VSI)? It’s a question I am glad to address in my training programs and public talks as it helps frame the purpose of my journey: Why I do what I do. Before I dive in: What is a call to adventure? In business…

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How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
 How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen
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A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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How to come up with great visual stories?
How to Come Up with Great Visual Stories?
 How to Come Up with Great Visual Stories? 366 222 Shlomi Ron
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How do you come up with story ideas to bring to life your brand narrative? Finding inspiration to support your brand’s goals, while at the same time satisfy your audience’s needs – could be tough. But it doesn’t have to be. Take for example, how I came up with the idea for the Brand Storytelling…

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