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Shlomi Ron

How to Overcome Stress with Visual Storytelling
How to Overcome Stress with Visual Storytelling 369 217 Shlomi Ron

We all carry worries and anxieties about future events that could go wrong in our lives. When you really unpack what exactly is this worry or stress your mind is producing, you find a simple truth. Stress or worry is in essence, a story we tell ourselves with a bad ending [highlight to tweet]. It’s an…

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How to Plan Your Live Video Storytelling Strategy
How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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Visual Storytelling – Unplugged
Visual Storytelling – Unplugged 369 217 Shlomi Ron

With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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5 easy ways to create narrative images
5 easy ways to create narrative images 369 217 Shlomi Ron

What you did, do and will do – find your story How do you read this photo? Before we get to the backstory, this image offers an excellent example to demonstrate how our “visual storytelling mind” works. Images are today’s lingua franca of visual communications. According to Hootsuite, “Instagram users have shared over 40 billion…

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How to Rise above the Noise with Visual Storytelling
How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo novel – to vividly underscore the importance of solving the “noise” problem (start reading left to right). How do you define “advertising noise?“ It’s like the classic noise picture above,…

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How to turn your side hustle into part of your BIG STORY
How to turn your side hustle into part of your BIG STORY 369 217 Shlomi Ron

I have always been fascinated by movies as engaging visual stories. For some reason, I started studying Italian as a side interest in NY’s Greenwich Village. Wow! It was like wearing VR glasses with different cultural lenses to see the world. Such that I used to joke that every Saturday I literally spent a few…

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Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016 1024 573 Shlomi Ron

It was our first Summit in partnership with The Idea Center at Miami-Dade College, dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around how to run an effective Instagram…

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The Role of Authenticity in Visual Storytelling
The Role of Authenticity in Visual Storytelling 1024 575 Shlomi Ron
When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […] read more
What is Visual Storytelling?
What is Visual Storytelling? 1024 575 Shlomi Ron

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers. If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillery Intelligence. I really liked Gottschall’s observation that at the end of the day…

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