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Shlomi Ron

How to transform your story into your BUYER’S STORY
 How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron
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It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy
 How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy 368 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show with David Berkowitz:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Social listening or the practice of doing research on social media – is squarely positioned under…

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How to apply the “Dominating Attribute” visual principle
 How to apply the “Dominating Attribute” visual principle 368 217 Shlomi Ron
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Watch clip Profile Client: Swedish bank and one-click payment system Klarna. Agency: Nord DDB and directed by The Perlorian Brothers. Platform: Instagram. Backstory: As part of a larger campaign that started last year, and in support of Klarna’s new Website launch, Nord DDB repurposed this video clip on Instagram last month, and created a viral sensation (31k views, and 300…

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How to Overcome Stress with Visual Storytelling
 How to Overcome Stress with Visual Storytelling 369 217 Shlomi Ron
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We all carry worries and anxieties about future events that could go wrong in our lives. When you really unpack what exactly is this worry or stress your mind is producing, you find a simple truth. Stress or worry is in essence, a story we tell ourselves with a bad ending [highlight to tweet]. It’s an…

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How to Plan Your Live Video Storytelling Strategy
 How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron
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The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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Visual Storytelling – Unplugged
 Visual Storytelling – Unplugged 369 217 Shlomi Ron
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With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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5 easy ways to create narrative images
 5 easy ways to create narrative images 369 217 Shlomi Ron
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What you did, do and will do – find your story How do you read this photo? Before we get to the backstory, this image offers an excellent example to demonstrate how our “visual storytelling mind” works. Images are today’s lingua franca of visual communications. According to Hootsuite, “Instagram users have shared over 40 billion…

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How to Rise above the Noise with Visual Storytelling
 How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron
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Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo novel – to vividly underscore the importance of solving the “noise” problem (start reading left to right). How do you define “advertising noise?“ It’s like the classic noise picture above,…

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How to turn your side hustle into part of your BIG STORY
 How to turn your side hustle into part of your BIG STORY 369 217 Shlomi Ron
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I have always been fascinated by movies as engaging visual stories. For some reason, I started studying Italian as a side interest in NY’s Greenwich Village. Wow! It was like wearing VR glasses with different cultural lenses to see the world. Such that I used to joke that every Saturday I literally spent a few…

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Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016
 Insights from Visual Storytelling Summit 2016 1024 573 Shlomi Ron
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It was our first Summit in partnership with The Idea Center at Miami-Dade College, dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around how to run an effective Instagram…

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