visual storytelling

How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
How to start your business story with a bang – Part 3 370 218 Shlomi Ron

Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

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How to start your business story with a bang – Part 2
How to start your business story with a bang – Part 2 370 218 Shlomi Ron

Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

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How to start a story - part 1
How to start your business story with a bang – Part 1
How to start your business story with a bang – Part 1 370 218 Shlomi Ron

When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…

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How to Overcome Stress with Visual Storytelling
How to Overcome Stress with Visual Storytelling 369 217 Shlomi Ron

We all carry worries and anxieties about future events that could go wrong in our lives. When you really unpack what exactly is this worry or stress your mind is producing, you find a simple truth. Stress or worry is in essence, a story we tell ourselves with a bad ending [highlight to tweet]. It’s an…

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How to make effective infographics that tell a story
How to Make Effective Infographics that Tell a Story
How to Make Effective Infographics that Tell a Story 368 217 Brian Wallace

Watch my video recording on the Visual Storytelling Today show:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play   Infographics have become one of the fastest growing tactics savvy visual marketers use today. In fact, the effectiveness…

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interactive video
What is Interactive video?  Why now? And how to get started?
What is Interactive video?  Why now? And how to get started? 369 217 Gavrilo Bozovic

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Are you creating videos as part of your marketing strategy? A recent study from Vidyard found that businesses are now…

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How to Plan Your Live Video Storytelling Strategy
How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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Visual Storytelling – Unplugged
Visual Storytelling – Unplugged 369 217 Shlomi Ron

With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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5 easy ways to create narrative images
5 easy ways to create narrative images 369 217 Shlomi Ron

What you did, do and will do – find your story You’re probably wondering what’s the backstory of the above image? Before we get to the backstory, this image offers an excellent example to demonstrate how our “visual storytelling mind” works. Images are the today’s lingua franca of visual communications. According to Hootsuite, “Instagram users have…

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How to Rise above the Noise with Visual Storytelling
How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo strip – to vividly underscore the importance of solving the “noise” problem. How do you define “advertising noise?“ It’s like the classic noise picture above, where every pixel is an…

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