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branded entertainment

How to Use Sponsored Films to Drive Brand Purpose?
 How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron
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What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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What is Branded Entertainment?
What is Branded Entertainment?
 What is Branded Entertainment? 366 222 Shlomi Ron
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1

First off, what is Branded Entertainment? “For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that…

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How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
 How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen
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A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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