buyer persona

How to use ethnographic research to tell a meaningful brand narrative
How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play  The secret sauce for creating an effective brand narrative that will move your target audience into action really depends…

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What is Customer Empathy?
What is Customer Empathy? 369 217 Shlomi Ron

How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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How to transform your story into your BUYER’S STORY
How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron

It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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