storytelling

The Landscape of AI Writing Tools
The Landscape of AI Writing Tools
The Landscape of AI Writing Tools 366 222 Shlomi Ron

With all the positive and negative hype about AI for creating visual and textual content, I figured I’d share with you my take on how to safely use AI in your writing. In short, my review of the landscape of AI writing tools to elevate your storytelling. I won’t talk about “prompt engineering,” but the…

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Needs Vs. Wants
Needs Vs. Wants 366 222 Shlomi Ron

When I mentor startup founders I often start by asking them what is the core problem they’re trying to solve. Yep! There is a pitch deck slide for it. Sometimes I get a very clear answer that tightly ties a clear burning pain point to a distinct customer persona. Yet, often founders tend to describe…

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Want Meaningful Stories? Find Your Passion
Want Meaningful Stories? Find Your Passion 1024 621 Shlomi Ron

I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell…

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Total eclipse
Why Storytelling is Essential to Effective Marketing
Why Storytelling is Essential to Effective Marketing 370 218 Shlomi Ron

I have been thinking a lot lately about the true meaning of storytelling as a vehicle to drive influence. Beyond the scientific evidence for the effectiveness of stories, I was looking for a deeper answer. “Storytelling” yields 195M search results on Google, whereas its nearest keen “Visual Storytelling” –  close to 5.66M results. This tells…

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Deconstructing Visual Storytelling
Deconstructing Visual Storytelling
Deconstructing Visual Storytelling 1024 574 Shlomi Ron

“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and pulled apart the man’s bundles till there was straw all around, but not a valuable thing in the straw was found. “But I’m certain you’re smuggling something,” the official…

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