Don’t let a lack of Persuasion Weaken your Story’s Impact
Don’t let a lack of Persuasion Weaken your Story’s Impact https://www.visualstorytell.com/wp-content/uploads/2019/07/persuasion_thumb.jpg 366 218 Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=gWhat is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…
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