persuasion

Don’t let a lack of Persuasion Weaken your Story’s Impact
Don’t let a lack of Persuasion Weaken your Story’s Impact 366 218 Shlomi Ron

What is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…

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