buyer’s journey

Total eclipse
Why Storytelling is Essential to Effective Marketing
Why Storytelling is Essential to Effective Marketing 370 218 Shlomi Ron

I have been thinking a lot lately about the true meaning of storytelling as a vehicle to drive influence. Beyond the scientific evidence for the effectiveness of stories, I was looking for a deeper answer. “Storytelling” yields 188M search results on Google, whereas its nearest keen “Visual Storytelling” –  close to 90M results. This tells…

read more
The ultimate guide to revealing the visual grammar of social signals from your audience
The ultimate guide to revealing the visual grammar of social signals from your audience 370 218 Shlomi Ron

Consider this scenario. Yesterday you met an old friend and after the usual chitchat, the conversation sparked a fresh new perspective related to your work. You’re all fired up, writing and rewriting your pearls of newfound wisdom you’re dying to share now with the world and reap the ultimate watershed of likes and comments. You…

read more
Why Your buyer’s Information Needs are So Critical?
Why Your buyer’s Information Needs are So Critical? 369 217 Shlomi Ron

When you think about how to create an effective visual storytelling strategy, it’s always critical to understand your target buyer’s information needs at each stage of the buyer’s journey. Why? Your buyer’s needs constantly change as she moves through the stages of your buyer’s journey. At the top of the funnel (TOFU), the Discover stage…

read more