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The Future of Visual Storytelling
 The Future of Visual Storytelling 370 218 Shlomi Ron
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A few months ago, I participated in Visme’s Ask Me Anything blog series. Samantha Lile did an excellent job capturing my thoughts about the future of visual storytelling, and other timely questions that shape the space. Click here to read the interview: Looking to train your whole team on how tell a compelling story using rich visuals?…

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How to use ethnographic research to tell a meaningful brand narrative
 How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play The secret sauce for creating an effective brand narrative that will move your target audience into action really depends on…

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What is Customer Empathy?
 What is Customer Empathy? 369 217 Shlomi Ron
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How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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How to transform your story into your BUYER’S STORY
 How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron
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It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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