Are you running your startup, small business, or creative gig doing something you love but struggling to connect with your audience?
If so, congrats on taking charge and reinventing your career!
The stakes are high.
70% of all startups are failing. And the #1 reason for failure is “no market need” – or not having a vetted story.
Furthermore, these days every business on the attention battlefield is armed with the same access to technology, information, and communication channels – the battle for market share will be decided only by strategy and skill:
YOUR STORY!
Take Control of Your Narrative
and Learn How to Tell Compelling Brand Stories
to Move Your Audience Into Action!
One-On-One Live Instruction Customized Around Your Needs
What you will learn
Visual Storytelling Foundations
- What is Visual Storytelling and why now? Getting the basics down
- Latest evolution of visual storytelling, so you’re clear on the marketing lay of the land
Storytelling Strategy
- Key story elements: 3-act Story Structure, story types, and plot genres
- Buyer persona profile: Capturing information about your ideal customer
- Storytelling Drill: Setting up your storytelling strategy!
Visual Engagement
- How to generate visual story ideas? Story brainstorming guide, industry examples, visual metaphors, and our comprehensive Visual Storytelling Strategy Generator
- The Power of Empathy and authenticity leveraging VSI’s Story Triangle Creator to create an emotional connection
- Video story assignment
You’ll walk away with a visual storytelling strategy, actionable workflows, storytelling formulas, tools and a visual story you can share across your media channels.
The Full Training Package Includes:
2-hour Zoom workshop covering key visual storytelling principles, industry examples, hands-on drills, Top 10 Storytelling Formulas handout, and completion certificate.
Post-workshop 1 hr Zoom session to review your video story assignment and any other questions.
Note: For ongoing support, you can book future advisory sessions as you implement the learnings from the workshop into your marketing.
$650 (per person)
Book your private sessions!
Once you place your order, you’ll receive an invitation to schedule your first session
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Who’s this masterclass for?
This introductory online masterclass is ideal for startups, small business owners or individual entrepreneurs interested in connecting better with their audiences and driving business results faster.
For corporate teams, please review our corporate workshops and schedule a conversation.
Skills You Will Gain in Just 2 Weeks!
- Get acquainted with visual storytelling – marketing’s next generation discipline.
- Learn the key parts for creating a story to maximize your audience engagement, including Top 10 Storytelling Formulas cheat sheet.
- Get confident harnessing your ideas into compelling brand stories as part of your ongoing marketing.
- Bring to life your script into emotionally moving images, videos or web3 experiences for your Website and social media.
Start Your Journey Today!
Meet Your Instructor
Hi, I’m Shlomi Ron, the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank that brings the gospel of visual storytelling from the world of art into more purposeful marketing. A digital marketing veteran with more than 20 years of experience working on both the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express, I started VSI to combine my marketing expertise with my passion for visual stories stemming from my interest in classic Italian cinema and my experience managing the estate of video art pioneer Buky Schwartz. At VSI, I help brands rise above the noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. I’m currently teaching Brand Storytelling at the University of Miami’s Business School to pay it forward. You may have come across my name since I’m the host of the Visual Storytelling Today podcast, which ranks in the top 10 business storytelling podcasts on the web—writer of the six-year Visual Storytelling Newsletter. I’m also the author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories, and I have recently written blog posts, presented talks, and organized events about emerging technologies like Web3 and AI to tell meaningful stories. I am a certified startup mentor helping startups effectively tell their business stories and achieve their goals. Outside work, I’m a budding bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.