Unleash the power of our 9-step MY VISUAL STORY framework:
Participants apply their products/services
to our framework and learn:
Learn how to develop a consistent business story customized to your buyer personas and their stage in the buying cycle.
Outcome: Meta-story around your customer’s
problem to set the WHY, WHO, WHAT & HOW.
Learn how to transform your business story into compelling videos and other
visual media formats.
Outcome: Supporting video explainer about your product/service.
Learn how to effectively distribute your visual stories across channels and stages of your buyer’s journey to drive product/service adoption.
Outcome: Your visual story distribution & optimization strategy.
What is visual storytelling?
“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”
– Shlomi Ron
RTI International is a $1 billion independent, nonprofit research institute dedicated to improving the human condition.
Broward Cultural Division is a local arts agency, one of thousands across the U.S., providing financial, technical and marketing assistance to artists and arts organizations.
Businesses struggle to have their voices heard in today's overcrowded attention economy.
Our Visual Storytelling Workshops focus on improving and executing sales & marketing objectives by developing powerful business stories.
The Internet has experienced a marked shift toward visual communications, through the rapid growth of video and photo sharing, infographics and data visualization, and new technologies including virtual, augmented, and mixed reality. New marketing strategies are needed to break through the cluttered and fragmented communications landscape. Corporate visual storytelling taps into the human brain’s natural preference for visuals over text, particularly in this age of decreasing user attention spans in an overcrowded and commoditized communications landscape.
Maximize business growth and learn actionable visual storytelling skills from the experts at the Visual Storytelling Institute
What you will learn:
Maximize your message impact through visuals and corporate storytelling frameworks;
Know how to analyze the online competitive marketing landscape and identify the channels, tools, and marketing stories for better engagement;
Implement and execute effective visual storytelling strategies to produce business results;
Convert your corporate story into a compelling video narrative that will engage your audience to drive behavior change.