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into powerful visual storytellers?
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Transform your
communication skills with

My Visual Story Framework

STORY MAKING

Learn how to develop a strong Brand Narrative customized to your buyer personas and brand differentiators.
Outcome: Brand Narrative to set your brand purpose.

STORY VISUALIZING

Learn how to bring to life your Brand Narrative
with compelling visual stories (e.g., images, videos, etc.) to emotionally move your audience into action.
Outcome: Content plan with supporting visual stories to meet your business goals.

STORY TELLING

Learn how to effectively distribute your visual stories across channels and stages of your buyer’s journey to drive product/service adoption.
Outcome: Your engagement plan across channels.

Select clients

Choose your onsite or online training program:

Visual Storytelling Workshop

Introduce me to visual storytelling to empower my team to principles and use cases.

Business Story Workshop

Help me craft a compelling business story that drives your audience into action for investor pitch decks and sales.

AI Storytelling Workshop

Help me introduce human-centric AI practices to my visual storytelling strategy.

Empathy Bridge Workshop

Help me tell relatable stories as part of my ongoing marketing strategy.

Custom need? Let’s talk!

Book your workshop

Workshop experience

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What is visual storytelling?

“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”

– Shlomi Ron
CEO, Visual Storytelling Institute

 

Instructor & Lead Facilitator

Shlomi Ron, Founder & CEO, Visual Storytelling Institute

Shlomi Ron is the Founder of the Visual Storytelling Institute (VSI), a Miami-based think tank and advisory firm that helps enterprise organizations communicate with clarity, consistency, and impact through visual storytelling.

For the past five years, Shlomi has taught Brand Storytelling at the University of Miami Business School, equipping future business leaders to translate strategy into clear, compelling visual narratives. During the same period, he has served as a Certified Startup Mentor with the Venture Mentoring Team, advising founders and executive teams on high-stakes investor and growth communications.

With over 20 years of experience in digital marketing and brand strategy, Shlomi has worked with Fortune 100/500 companies including IBM, Nokia, and American Express, and has delivered consulting, training, and executive workshops for global organizations such as Microsoft, Estée Lauder, and Cable & Wireless.

He is the author of Total Acuity and the creator of the Visual Storytelling Newsletter, a respected publication he has written for six consecutive years, followed by marketers, executives, and innovation leaders worldwide.

Through VSI’s enterprise workshops and leadership programs, Shlomi helps organizations align teams, simplify complex initiatives, and elevate executive communications across marketing, innovation, and change management.

Client Testimonials

“Feedback from the group has been all positive. Everyone enjoyed the workshop and felt like they got something very valuable. I’m confident that we will put the tools and this new way of thinking into practice in the coming year as we do more with video on our external website and our internal initiatives.”
– Anna Weaver
Content Manager
RTI International

RTI International is a $1 billion independent, nonprofit research institute dedicated to improving the human condition.

Broward Cultural Division is a local arts agency, one of thousands across the U.S., providing financial, technical and marketing assistance to artists and arts organizations.

Did You Know?

“The average human attention span is down to 8 seconds. One second less than a goldfish”
– Microsoft

“4.6 billion pieces of content are produced daily”
– LinkedIn

“92% of consumers want brands to make their ads feel like stories.”
– OneSpot

“70% of the world mobile data traffic will be video by 2020”
-Cisco

“65% of senior marketing executives believe that visual media is core to how their brand story is communicated.” (CMO Council)

“Almost 50% of your brain is involved in visual processing”
-Pearson International Edition

Who Should Attend?

  • Marketers on the client or agency side (e.g., brand managers, digital marketing manager, PR, content managers, visual communications and other creative areas) who are looking to improve their communications skills using visual storytelling;

  • C-suite executives who want to boost employee engagement, customer service or customer growth in their organization by developing multi-channel advocacy programs;

  • Sales or business development professionals who are looking to leverage the art of storyselling – business storytelling and visual media to drive sales and change behaviors;

  • Entrepreneurs who are working hard on getting their product to market, but need help on how to create a compelling brand story to differentiate their offering and break through the clutter;

Schedule a conversation so we can customize a visual storytelling workshop to meet your goals: