tech-detox

Telling stories or storytelling?
Telling Stories vs. Storytelling
Telling Stories vs. Storytelling 366 222 Shlomi Ron

It’s hard to believe but up until the 1990s, real editors validated and distributed information through only four media channels: Print, TV, radio and display. The one-to-many era – although centralized story distribution – has also solidified common truths as everybody largely consumed the same information with minimal audience interaction. Writing letters to your local…

read more
How to Boost Your Brand Humanity?
How to Boost Your Brand Humanity? 370 218 Shlomi Ron

What are you doing to give your audience a glimpse into your backstage to show your brand humanity? After a long history of advertising & marketing that kept producing largely a utopian and buttoned up image for brands, in recent years a new approach has emerged. But first, you need the setup for this story…

read more
How to break out of the screen with your story?
How to break out of the screen with your story? 371 217 Shlomi Ron

What are you doing to engage your audience outside the screen? With people bombarded with over 5000 advertising messages a day according to LinkedIn, it becomes more challenging to break through the clutter. Well, I am not saying ditch your digital strategy completely. On the contrary, here at VSI, our main premise is to help…

read more