initial incident

What is an Inciting Incident in a Business Story?
What is an Inciting Incident in a Business Story? 370 218 Shlomi Ron

What was your narrative moment of truth? In everybody‚Äôs careers, there was that magic moment (aka Inciting Incident) that dramatically changed their perspectives and started their business journey to who they are today. It’s that aha moment that disrupts your routine expressed in value change – typically from positive to negative – that makes you…

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