branded content | Visual Storytelling Institute

What is Branded Entertainment?

What is Branded Entertainment? https://www.visualstorytell.com/wp-content/uploads/2021/10/What-is-Branded-Entertainment-thumb.jpg 366 222 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/995c0cf093380b90c7704fda398c9addf4e5c605afbc92af5c3f01f67d65aa41?s=96&d=mm&r=g October 28, 2021 November 28, 2023

By: Shlomi Ron

October 28, 2021

First off, what is Branded Entertainment? “For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that…

How Brands Can Tell Long-Form Visual Stories?

How Brands Can Tell Long-Form Visual Stories? https://www.visualstorytell.com/wp-content/uploads/2020/09/Long-form_Visual_Stories_thumb.jpg 366 222 Nina Jacobsen Nina Jacobsen https://secure.gravatar.com/avatar/808cc74500d1cf797d5dd0cfac2a8772a8258dd1cfcf03f85ddb7ab3c9517dd8?s=96&d=mm&r=g September 6, 2020 October 11, 2022

By: Nina Jacobsen

September 6, 2020

A long-form video, according to Google, is any video that is longer than 10 minutes. Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…