beginning

Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…