Case studies

How to apply the “Dominating Attribute” visual principle
How to apply the “Dominating Attribute” visual principle 368 217 Shlomi Ron

Watch clip Profile Client: Swedish bank and one-click payment system Klarna. Agency: Nord DDB and directed by The Perlorian Brothers. Platform: Instagram. Backstory: As part of a larger campaign that started last year, and in support of Klarna’s new Website launch, Nord DDB repurposed this video clip on Instagram last month, and created a viral sensation (31k views, and 300…

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16 Ways to Boost Your Video Storytelling Strategy – Part 2
16 Ways to Boost Your Video Storytelling Strategy – Part 2 1024 576 Shlomi Ron

When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following…

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16 Ways to Boost Your Video Storytelling Strategy – Part 1
16 Ways to Boost Your Video Storytelling Strategy – Part 1 1024 576 Shlomi Ron

According to Merriam-Webster, the word video – in case you wondered – is with us since 1937 and originated from the Latin word videre ‘to see.’ So video is translated into ‘I see,’ following the same pattern of Audio – ‘I hear.’ With the increase in broadband and wireless speed and the mass adoption of…

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