Are you running your own startup or small business, doing something you love but struggling to connect with your audience?
If so, congrats for taking charge and reinventing your career!
But here’s the rub, 70% of all startups are failing due to “no market need” – or not having a vetted story.
Add to that every business on the attention battlefield is armed with the same access to technology, information and communication channels – then you realize the battle on market share will be decided only by strategy and skill:
Take Control of Your Narrative and Learn How to Emotionally Move Your Audience Into Action!
With the growing communication noise, disinformation and COVID’s uncertainty, businesses of any size are struggling today to address their audiences’ evolving needs.
The rules have changed, and audiences now demand real stories by real people to emotionally move them into action.
Enter visual storytelling!
“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”
CEO, Visual Storytelling Institute
Why Visual Storytelling?
We believe people respond better when they can see their problems mirrored in a meaningful visual story.
Why? Visual storytelling leverages 2 native mechanisms we all possess: 1) The human brain processes visuals 60,000 times faster than text. And 2) 9 in 10 people find information packaged as stories more engaging than facts and stats, which make stories 22 times more memorable.
The Visual Storytelling Institute (VSI) is the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. We help brands connect better with audiences through visual storytelling consulting, training, and thought leadership.
Our thought leadership programs, featuring VSI Blog, public talks, published book and the Visual Storytelling Today podcast – have all placed VSI at the #1 position on all search engines. Select clients we trained: Pearson Education, University of Miami and RTI International.
In this 3-week online course, you will apply our signature My Visual Story framework to your business objectives, and learn the key principles of effective visual storytelling to maximize your audience response.
You’ll walk away with a visual storytelling strategy, actionable workflows, tools and a visual story you can share across your media channels.
This Course Brings Visual Storytelling from the World of Art into Marketing!
6 Zoom Live Instruction Training Sessions; Tailored to Your Product; Interactive Drills; Industry Examples; Step-by-Step Workbooks; Assignments; private Slack account for ongoing support and peer interactions
Reserve Your Spot!
Who’s this course for?
This introductory online course is ideal for startups, small business owners or individual entrepreneurs interested in connecting better with their audiences and driving business results faster. For private corporate teams, please schedule a conversation.
Week 1: What are the Key Story Components?
Day 1 – 90 minutes
What is Visual Storytelling? And why now?
Identifying the key story elements to maximize impact.
Crafting your larger brand narrative, customized to your buyer personas.
Day 2 – 60 minutes
Present your work and group discussion.
Week 2: What are the Core Story Types?
Day 3 – 90 minutes
Reviewing the key story types to boost engagement.
Uncovering the role of emotions in storytelling.
Developing your story’s script.
Day 4 – 60 minutes
Present your work and group discussion.
Week 3: How to Use Visuals to Tell Stories?
Day 5 – 90 minutes
Discovering the key elements of visual language.
Getting inspired by the most successful visual stories by major brands.
Exploring ways to bring to life your story’s script into visuals.
Day 6 – 60 minutes
Present your work and final discussion.
Skills You Will Gain in Just 3 Weeks!
- Get acquainted with visual storytelling – marketing’s next generation discipline.
- Uncover your brand narrative to establish your big WHY to guide your supporting stories.
- Learn the key parts for creating a story to maximize your audience engagement.
- Get confident harnessing your ideas into compelling brand stories.
- Bring to life your script into emotionally moving images or videos for your Website and social media.
Meet Your Instructor
Hi, I’m Shlomi Ron, the CEO of the Visual Storytelling Institute (VSI), a seasoned digital marketing strategist with over 20 years of experience having worked both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. I started the Visual Storytelling Institute to combine my marketing expertise with my passion for visual stories stemming from my interests in classic Italian cinema and video art. At VSI, I help brands connect better with their audiences through visual storytelling consulting, training, production, and thought leadership. Select clients include RTI International, Cable & Wireless, Pearson Education, PTC, Miami-Dade College – to name a few. These days, I teach Brand Storytelling at the University of Miami’s Business School. My new book: Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories. I often do public talks about Visual storytelling and I host the Visual Storytelling Today podcast. Outside work, I’m a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.