Visual Storytelling Online Course

Ready to bring to life your brand and grow your business faster?

Have you recently pivoted your existing business or started a new venture to adapt to the new COVID reality?

If so, congrats for taking charge and reinventing your career!

But here’s the rub, when every business on the attention battlefield is armed with the same access to technology, information and communication channels – the battle will be decided by strategy and skill: 

YOUR STORY!

Take Control of Your Narrative and Learn How to Emotionally Resonate with Your Audience!

With the growing communication noise, disinformation and COVID’s uncertainty, businesses of any size are struggling today to address their audiences’ evolving needs.

The rules have changed, and audiences now demand real stories by real people to emotionally move them into action.

Enter visual storytelling!

“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”
-Shlomi Ron
CEO, Visual Storytelling Institute

Visual Storytelling Online Course

How Are We Different?

We believe people respond better when they can see their problems mirrored in a meaningful visual story.

Why? Visual storytelling leverages 2 native mechanisms we all possess: 1) The human brain processes visuals 60,000 times faster than text (3M). And 2) 9 in 10 people find information packaged as stories more engaging than facts and stats (Kelton Global), which make stories 22 times more memorable (Jerome Bruner).

The Visual Storytelling Institute (VSI) is the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. We help brands connect better with audiences through visual storytelling consulting, training, production, and thought leadership.

Our thought leadership programs, featuring VSI Blog, public talks, published book and the Visual Storytelling Today podcast – have all placed VSI at the #1 position on all search engines. Select clients we trained: Pearson Education, University of Miami and RTI International.

In this 3-week online course, you will apply our signature My Visual Story framework to your business objectives, and learn the key principles of effective visual storytelling to maximize your audience response.

You’ll walk away with a visual storytelling strategy, actionable workflows, tools and a visual story you can share across your media channels.

This Course Brings Visual Storytelling from the World of Art into Marketing!

6 Zoom Training Sessions; Tailored to Your Product; Interactive Drills; Industry Examples; Step-by-Step Workbooks; Assignments; private Slack account for ongoing support and peer interactions

Small Group

Personal Feedback

Assignments

Step-by-Step

Actionable

Certificate

$495

Reserve Your Spot to our Nov-Dec 2020 Course!

Course Plan

This public online course is ideal for business professionals who are either pivoting or launching a new business to meet their customers’ changing needs and wants. For private corporate teams, please schedule a conversation.

Week 1: What are the Key Story Components?

1/11/2021 @ 11:00 AM – 12:30 PM ET
What is Visual Storytelling? And why now?
Identifying the key story elements to maximize impact.
Crafting your larger brand narrative, customized to your buyer personas.

1/14/2021 @ 11:00 AM – 12:00 PM ET
Present your work and group discussion.

Enroll to the Visual Storytelling Institutes Visual Storytelling Online Course

Week 2: What are the Core Story Types?

1/18/2021 @ 11:00 AM – 12:30 PM ET
Reviewing the key story types to boost engagement.
Uncovering the role of emotions in storytelling.
Developing your story’s script.

1/21/2021 @ 11:00 AM – 12:00 PM ET
Present your work and group discussion.

Enroll to the Visual Storytelling Institutes Visual Storytelling Online Course

Week 3: How to Use Visuals to Tell Stories?

1/25/2021 @ 11:00 AM – 12:30 PM ET
Discovering the key elements of visual language.
Getting inspired by the most successful visual stories by major brands.
Transforming your story’s script into a video, image or infographic.

1/28/2021 @ 11:00 AM – 12:00 PM ET
Present your work and group discussion.

Skills You Will Gain in Just 3 Weeks!

  • Get acquainted with visual storytelling – marketing’s next generation discipline.
  • Uncover your brand narrative to establish your big WHY to guide your supporting stories.
  • Learn the key parts for creating a story to maximize your audience engagement.
  • Get confident harnessing your ideas into compelling brand stories.
  • Get hands-on experience for visualizing your stories through images and videos.

Start Your Journey Today!

Meet Your Instructor

Shlomi RonHi, I’m Shlomi Ron, the CEO of the Visual Storytelling Institute (VSI), a seasoned digital marketing strategist with over 20 years of experience having worked both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. I started the Visual Storytelling Institute to combine my marketing expertise with my passion for visual stories stemming from my interests in classic Italian cinema and video art. At VSI, I help brands connect better with their audiences through visual storytelling consulting, training, production, and thought leadership. Select clients include RTI International, Cable & Wireless, Pearson Education, PTC, Miami-Dade College – to name a few. These days, I teach Brand Storytelling at the University of Miami’s Business School. My new book: Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories. I often do public talks about Visual storytelling and I host the Visual Storytelling Today podcast. Outside work, I’m a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.

Enroll today and start 2021 with a fresh new story!