How To Use Visual Storytelling To Communicate Cybersecurity Threats?

How To Use Visual Storytelling To Communicate Cybersecurity Threats?

How To Use Visual Storytelling To Communicate Cybersecurity Threats?

How To Use Visual Storytelling To Communicate Cybersecurity Threats? 366 222 Shlomi Ron

Do you know how it’s like when you’re used to perceiving certain concepts in a particular way, but when you simply change your lens, a much clearer perspective emerges?

Do you know how it’s like when you’re used to perceiving certain concepts in a particular way, but when you simply change your lens, a much clearer perspective emerges?
Sometimes all it takes is changing your lens

Try this!

What’s the first thing that comes to your mind when you think about “cybersecurity threats?”

If you’re thinking about a wide range of harm-driven cyber attacks ranging from phishing, malware, identity-based, ransomeware to AI deepfakes – you’re of course absolutely correct.

Yesterday, changing lens, it dawned on me that all these malicious attacks in essence use tactics to mislead and fool people by leveraging the power of story and impact of visuals.

How so?

A targeted phishing email may concoct a believable story using your boss name as the sender with a work-related story.

After a warm intro, it will switch to act 2: the conflict:

I’m currently on the road so it would help me a lot if in the meantime you could forward $500 to my travel expenses account and I’ll pay you back when I’m back…”

To make the story even more believable, some hackers may even use “visual credibility amplifiers” to tighten up the illusion, using your company’s email template, signature format and logo.

Another classic of the genre, you may remember, is of course the Nigerian Prince phishing scam.

The formula included these narrative ingredients: A wealthy individual, appealing backstory, conflict, call-to-action and disappearance.

From this perspective, all hackers are doing is, in essence, throwing “visual storytelling darts” at scale or on specific targets to trick the credulous.

Welcome to a new kind of “Visual Storyteller Fest” where grand prizes are awarded not by a literary judging committee but – sadly – by those who fall prey to those fake stories…

What is Cyber Crime?

“Damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud, post-attack disruption to the normal course of business, forensic investigation, restoration and deletion of hacked data and systems, and reputational harm.”

– Cyber Crime Magazine

How To Use Visual Storytelling To Communicate Cybersecurity Threats?

The stakes are high

Cyber crime is a growing problem that affects individuals, companies and countries.

The global cost of cyber crime is expected to balloon to $23.82 trillion U.S. dollars by 2027 (Statista). Yep! We’re talking trillions!

Think about the damage cyber crime can do.

From stealing, modifying, or destroying data, losing productivity, damaging brand reputation, repair costs – all the way up to state security breeches.

Since cyber incidents pose the highest risk for businesses and the fact that in essence hackers use visual storytelling to mislead, I figured this is worth digging deeper.

Meet the expert

Looking at cyber crime as visual storytelling harnessed for bad motives, I was intrigued about how cybersecurity companies can also use visual storytelling techniques, but for good – helping businesses before and after they get hit.

It has a lot to do with education, as often all it takes is for one employee to slip, clicking on a bogus link to shut down the company’s entire system.

To help me unpack this important topic, I had the pleasure to chat with Reginald Andre, founder and CEO of the Miami-based cybersecurity company, Ark Solvers.

Andre was recently featured as a 40 under 40 honoree awards and as the Fastest Growing IT company in South FL 3 years in a row!

I met Andre at a recent meeting of Miami Tech Works, Tech Talent Coalition we both participated in. It’s an industry-led, tech-sector partnership that brings together a critical mass of business leaders with education and training providers to align academic programs with the actual needs of the tech industry in South Florida.

In this podcast, we talked about his unusual journey into cybersecurity, his visual storytelling tactics to convey cybersecurity threats, his mind boggling examples, his take on future AI cyber crime, top 3 tips for using visual storytelling for high stakes businesses and much more.

It’s all in the latest episode of the Visual Storytelling Today podcast.

Watch the full video recording of this interview with lots of illustrative examples:

Need a screen break?
You can also listen to the audio recording of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes,
Google Podcasts, and all other podcast networks.

As you’re tuning in or watching our chat, think about what you can do to educate your team, safeguard your workflows and systems to handle cyber attacks.

Preempting hackers’ fake stories before rather than after is always a better idea.

Until next time keep spreading stories that help improve people’s lives while celebrating your brand.

Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art into a more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron

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