Your Visual Story

Ready to connect better with your audience?

With over 5 billion content pieces being published every day, and your audience attention span decreasing to 8 seconds,
it’s time to re-energize your communications with Visual Storytelling!

About Us

As visual information is processed 60,000 times faster than text and your message is more powerful in a form of a story, the Visual Storytelling Institute (VSI) was launched to help companies like you, learn how to craft your business story, visualize it and how to engage with your audience across channels and stages of the buyer’s journey.
VSI’s Production Studio helps corporations and other communicators to harness the power of Visual Storytelling.  VSI’s team has a combined experience of over 100 years in producing visual communication and/or managing and consulting marketing for major corporations, nonprofits, and governments. Besides strategic business and marketing experience, VSI network includes professionals with production credits for shows on major networks, such as BBC, ABC, and TLC.
Our programs are typically structured around VSI’s 9-step signature framework and supporting digital workbooks:

VSI can help you identify your visual storytelling requirements and then offer you a white label Production Action Plan through VSI’s Production House and its global artist network. Our services include:
  • STORY MAKING: strategic planning, copywriting your business story, and narrative design > Strategy
  • STORY VISUALIZING: VSI’s full Production House, creating artistic illustrations, animations, video, and other visual formats > Production
  • STORY TELLING: content & editorial planning, digital distribution, channel management, and optimization > Marketing.

Examples & Testimonials

 

9 in 10 respondents said a strong narrative or the story behind a presentation
is critical in maintaining audience engagement

-2018 State of Attention Report, Kelton Global

Your Story

If you’re looking to launch a new product or optimize the communication strategy of your existing product lineup, we would be delighted to learn more about your requirements and customize specific solutions to support your objectives. Depending on your requirements our deliverables typically include:
  1. Visual Storytelling Presentation for live presentation to your executive leadership. We’ll take your key ideas and overlay them with a compelling metaphorical story and executed through high-end visual illustrations – to maximize clarity and empathy.
  2. Real-Time Illustration Design: A VSI illustrator will attend either in-person or remotely your executive meeting and in real-time translate key ideas your executives discuss into a compelling Visual Storytelling illustration on a board.
  3. Supporting standalone 2-minute Narrative Explainer Video your leadership can then share more broadly within your organization.
  4. High-resolution artwork for creating Visual Storytelling Posters in your company’s online/offline employee or customer-facing environments. These omnipresent posters will not only help extend your brand story to foster higher productivity and culture, but they will also enrich your company’s content marketing program.
  5. Custom visual project to meet your specific business requirements. Formats range from infographics, 360 videos, augmented reality,  virtual reality, transmedia experiences and much more.

Over 70% of every age group reported animated visuals are effective
at keeping an audience engaged

-2018 State of Attention Report, Kelton Global

“The moment your customer can see herself in your story, your story stops being YOUR STORY and becomes YOUR CUSTOMER’S STORY.”

-Shlomi Ron
Co-founder, & CEO at Visual Storytelling Institute