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tech-detox

Telling stories or storytelling?
Telling Stories vs. Storytelling
 Telling Stories vs. Storytelling 366 222 Shlomi Ron
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It’s hard to believe but up until the 1990s, real editors validated and distributed information through only four media channels: Print, TV, radio and display. The one-to-many era – although centralized story distribution – has also solidified common truths as everybody largely consumed the same information with minimal audience interaction. Writing letters to your local…

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How to Boost Your Brand Humanity?
 How to Boost Your Brand Humanity? 370 218 Shlomi Ron
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What are you doing to give your audience a glimpse into your backstage to show your brand humanity? After a long history of advertising & marketing that kept producing largely a utopian and buttoned up image for brands, in recent years a new approach has emerged. But first, you need the setup for this story…

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How to Break Out of the Screen with Your Story
 How to Break Out of the Screen with Your Story 371 217 Shlomi Ron
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2

What are you doing to engage your audience outside the screen? With people bombarded with over 5000 advertising messages a day according to LinkedIn, it becomes more challenging to break through the clutter. Well, I am not saying ditch your digital strategy completely. On the contrary, here at VSI, our main premise is to help…

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