Story Making

How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
How to start your business story with a bang – Part 3 370 218 Shlomi Ron

Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

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How to start your business story with a bang – Part 2
How to start your business story with a bang – Part 2 370 218 Shlomi Ron

Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

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How to start a story - part 1
How to start your business story with a bang – Part 1
How to start your business story with a bang – Part 1 370 218 Shlomi Ron

When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…

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How to use ethnographic research to tell a meaningful brand narrative
How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play  The secret sauce for creating an effective brand narrative that will move your target audience into action really depends…

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How to find your TRUE narrative
How to find your TRUE narrative 370 218 Shlomi Ron

Most likely if you rewind back enough your career reel, you’ll find a long ring of stories that could clue you into your TRUE narrative today [highlight to tweet]. In my case, I have recently bumped into this 2002 article “Inject Some Fun and Games Into Advertising”  I published on DMnews, spreading the gospel of “advergaming”…

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