instagram

Lessons from My First Instagram Live
Lessons from My First Instagram Live 366 222 Shlomi Ron

  When was the last time you ran an Instagram Live session? I have just done one just last week, but before I share my fresh lessons about my journey, here are a few basic facts: On November 21, 2016, Facebook launched Instagram Live (IG Live). People can broadcast live video content for up to…

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How to Get Started with Instagram Storytelling
How to Get Started with Instagram Storytelling 368 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal…

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How to apply the “Dominating Attribute” visual principle
How to apply the “Dominating Attribute” visual principle 368 217 Shlomi Ron

Watch clip Profile Client: Swedish bank and one-click payment system Klarna. Agency: Nord DDB and directed by The Perlorian Brothers. Platform: Instagram. Backstory: As part of a larger campaign that started last year, and in support of Klarna’s new Website launch, Nord DDB repurposed this video clip on Instagram last month, and created a viral sensation (31k views, and 300…

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Visual Storytelling – Unplugged
Visual Storytelling – Unplugged 369 217 Shlomi Ron

With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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5 easy ways to create narrative images
5 easy ways to create narrative images 369 217 Shlomi Ron

What you did, do and will do – find your story How do you read this photo? Before we get to the backstory, this image offers an excellent example to demonstrate how our “visual storytelling mind” works. Images are today’s lingua franca of visual communications. According to Hootsuite, “Instagram users have shared over 40 billion…

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