customer empathy

How to Maximize Your Story’s Impact by Celebrating Your Customer Objections
How to Maximize Your Story’s Impact by Celebrating Your Customer Objections 369 217 Shlomi Ron

It’s one of the easiest things to fix, yet most marketers are either not aware or don’t know how to do it right. When you think of the classic 3-act story structure, we typically talk about Setting, Conflict, and Resolution. This is a core DNA of any good story. Setting covers your hero=customer’s life before…

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What is Customer Empathy?
What is Customer Empathy? 369 217 Shlomi Ron

How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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