Umberto Eco: “To survive, you must tell stories.”

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Visual Storytelling – Unplugged
Visual Storytelling – Unplugged 369 217 Shlomi Ron

With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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5 easy ways to create narrative images
5 easy ways to create narrative images 369 217 Shlomi Ron

What you did, do and will do – find your story You’re probably wondering what’s the backstory of the above image? Before we get to the backstory, this image offers an excellent example to demonstrate how our “visual storytelling mind” works. Images are the today’s lingua franca of visual communications. According to Hootsuite, “Instagram users have…

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How to Rise above the Noise with Visual Storytelling
How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo strip – to vividly underscore the importance of solving the “noise” problem. How do you define “advertising noise?“ It’s like the classic noise picture above, where every pixel is an…

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How to turn your side hustle into part of your BIG STORY
How to turn your side hustle into part of your BIG STORY 369 217 Shlomi Ron

I have always been fascinated by movies as engaging visual stories. For some reason, I started studying Italian as a side interest in NY’s Greenwich Village. Wow! It was like wearing VR glasses with different cultural lenses to see the world. Such that I used to joke that every Saturday I literally spent a few…

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Visual Content
The Massive Growth of Visual Content
The Massive Growth of Visual Content 1024 598 Michael Brenner
Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want it, are those who become successful in the market. Image via Pixabay.com It doesn’t matter which industry you operate in, or […]
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Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016 1024 573 Shlomi Ron

It was our first Summit in partnership with The Idea Center at Miami-Dade College, dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around how to run an effective Instagram…

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The Role of Authenticity in Visual Storytelling
The Role of Authenticity in Visual Storytelling 1024 575 Shlomi Ron
When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […]
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What is Visual Storytelling?
What is Visual Storytelling? 1024 575 Shlomi Ron

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillry Intelligence. I really liked Gottschall’s observation that at the end of the day…

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viral video
Tracing Success Drivers of a Viral Video
Tracing Success Drivers of a Viral Video 1024 572 Shlomi Ron

By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends…

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