Videos

Learn how to visualize your story using videos.

interactive video
What is Interactive video?  Why now? And how to get started?
369 217 Gavrilo Bozovic

Are you creating videos as part of your marketing strategy? A recent study from Vidyard found that businesses are now creating an average of 18 videos per month. So most likely your are. Especially, if you’re also aware of Cisco’s recent prediction that 84% of Internet traffic will be video by next year. With all…

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How to Plan Your Live Video Storytelling Strategy
369 217 Shlomi Ron

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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viral video
Tracing Success Drivers of a Viral Video
1024 572 Shlomi Ron

By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends…

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16 Ways to Boost Your Video Storytelling Strategy – Part 2
1024 576 Shlomi Ron

When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following…

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16 Ways to Boost Your Video Storytelling Strategy – Part 1
1024 576 Shlomi Ron

According to Merriam-Webster, the word video – in case you wondered – is with us since 1937 and originated from the Latin word videre ‘to see.’ So video is translated into ‘I see,’ following the same pattern of Audio – ‘I hear.’ With the increase in broadband and wireless speed and the mass adoption of…

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Deconstructing Visual Storytelling
Deconstructing Visual Storytelling
1024 574 Shlomi Ron

“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and pulled apart the man’s bundles till there was straw all around, but not a valuable thing in the straw was found. “But I’m certain you’re smuggling something,” the official…

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