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Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

Telling stories or storytelling?
Telling Stories vs. Storytelling
 Telling Stories vs. Storytelling 366 222 Shlomi Ron
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It’s hard to believe but up until the 1990s, real editors validated and distributed information through only four media channels: Print, TV, radio and display. The one-to-many era – although centralized story distribution – has also solidified common truths as everybody largely consumed the same information with minimal audience interaction. Writing letters to your local…

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How Do You "Software-Update" Your Skills?
How do you “software-update” your skills?
 How do you “software-update” your skills? 366 222 Shlomi Ron
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How do you keep your skills up to date? Or as I’d like to call it “software-update” your skills 🙂 Lately, I’ve been thinking about that. In a world where access to information about any topic is just a click away, you get on one hand convenience, but with the emergence of social media you…

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How To Overcome A Dragon In Today's Business Climate?
How To Overcome A Dragon In Today’s Business Climate?
 How To Overcome A Dragon In Today’s Business Climate? 366 222 Shlomi Ron
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Every good story needs a conflict to move it forward, right? The “dragon” of our times is no doubt COVID-19 that has wreaked havoc worldwide with 1.14 million lost lives and disrupted economies, resulting in a global unemployment rate that has surpassed 190 million (International Labour Organization). It made me think hard about how businesses react in times of…

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What Is Call To Adventure?
 What Is Call To Adventure? 366 222 Shlomi Ron
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People often ask me “What made you start the Visual Storytelling Institute (VSI)? It’s a question I am glad to address in my training programs and public talks as it helps frame the purpose of my journey: Why I do what I do. Before I dive in: What is a call to adventure? In business…

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How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
 How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen
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A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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When Storytelling Meets Geo_Thumb
When Storytelling Meets Geography
 When Storytelling Meets Geography 366 222 Shlomi Ron
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What do you get when you mix together storytelling and geography? I have recently come across Built Story a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but…

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It's the little stories_thumb
It’s the Little Stories
 It’s the Little Stories 366 222 Shlomi Ron
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It was around 6 PM last Monday in Miami. We were having a pasta dinner with a Sicilian bread I baked. Watching the news on my iPad, while, occasionally, glancing up through the windows, whenever passersby were popping up through our heavy green foliage. We got used to seeing hikers, bikers, and dog walkers. It’s…

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Backgrounds in Online Meetings Telling Stories
 Backgrounds in Online Meetings Telling Stories 366 222 Shlomi Ron
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  What’s the deal with all these backgrounds people are using in online meetings? As our social interactions have moved to Zoom and other online meeting platforms, I have recently noticed the interesting use of virtual backgrounds – as a rich canvas to broadcast our personal brand stories. There are a couple of archetypes that…

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Why The Devil Is In The Details?
 Why The Devil Is In The Details? 366 222 Shlomi Ron
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  How can you create a compelling story that celebrates that “sweet spot” between what your brand narrative aims for and what your audience wants and needs, especially these days? In my new book, I talk a lot about the importance of developing this important skill I call Total Acuity. “Acuity means sharpness of vision…

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How stories of underrepresented voices drive social impact?
How Stories Of Underrepresented Voices Drive Social Impact?
 How Stories Of Underrepresented Voices Drive Social Impact? 366 222 Shlomi Ron
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As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I was excited to have Chris Colbert Founder/CEO at DCP Entertainment. A bit, about Chris. With a passion for connecting audiences with…

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