Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
How to start your business story with a bang – Part 3 370 218 Shlomi Ron

Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

read more
How to start your business story with a bang – Part 2
How to start your business story with a bang – Part 2 370 218 Shlomi Ron

Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

read more
How to start a story - part 1
How to start your business story with a bang – Part 1
How to start your business story with a bang – Part 1 370 218 Shlomi Ron

When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…

read more
How to use ethnographic research to tell a meaningful brand narrative
How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play  The secret sauce for creating an effective brand narrative that will move your target audience into action really depends…

read more
How to Manage Visual Influencers to Tell your Story
How to Manage Visual Influencers to Tell your Story 370 218 Susan Emerick

Watch our video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play   My backstory I’ve been incredibly fortunate to have the opportunity to become an early pioneer in digital and…

read more
How to Translate Your Brand into a Physical Space?
How to Translate Your Brand into a Physical Space? 370 218 Shlomi Ron

Watch our video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Here are select highlights from our chat: In episode #13 of Visual Storytelling Today show, I chat with…

read more
How to find your TRUE narrative
How to find your TRUE narrative 370 218 Shlomi Ron

Most likely if you rewind back enough your career reel, you’ll find a long ring of stories that could clue you into your TRUE narrative today [highlight to tweet]. In my case, I have recently bumped into this 2002 article “Inject Some Fun and Games Into Advertising”  I published on DMnews, spreading the gospel of “advergaming”…

read more
How to find balance between quantity and quality in visual storytelling
How to find balance between quantity and quality in visual storytelling 370 216 Shlomi Ron

Are you obsessed about getting more followers and likes to your stories on social? Consider this evolution: 1. Yesterday, consumers could only passively consume brands’ BUY NOW content. 2. A decade ago, with digital, social & mobile explosions, consumers have become PROSUMERS who not only consume content but also actively produce content. 3. Today, following…

read more
What is an Inciting Incident in a Business Story?
What is an Inciting Incident in a Business Story? 370 218 Shlomi Ron

What was your narrative moment of truth? In everybody’s careers, there was that magic moment (aka Inciting Incident) that dramatically changed their perspectives and started their business journey to who they are today. It’s that aha moment that disrupts your routine expressed in value change – typically from positive to negative – that makes you…

read more
How to Boost Your Brand Humanity?
How to Boost Your Brand Humanity? 370 218 Shlomi Ron

What are you doing to give your audience a glimpse into your backstage to show your brand humanity? After a long history of advertising & marketing that kept producing largely a utopian and buttoned up image for brands, in recent years a new approach has emerged. But first, you need the setup for this story…

read more