Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

How to use portrait photography to maximize first impression?
How to use portrait photography to maximize first impression? 370 218 Kirk Francis

First Impressions, you never get a second chance, make it count! You’ll never get a second chance again! In the blink of an eye, we form a first impression. Why? Because we’ve evolved over millennia to be able to tell. These days, on social media, your profile and bio are where people first see you.…

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How to use visual storytelling in e-learning?
How to use visual storytelling in e-learning? 370 218 Yannis Angelis

Thanks for stopping by. My name is Yannis Angelis, a Narrative Futurist, and co-founder at Beyond Storytelling Network. As a guest on the Visual Storytelling Today podcast I shared details about my journey as a business storyteller, and how I applied visual storytelling in my e-learning programs while working for a medical device company. Watch the full video recording of this interview:…

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What makes a good story?
What makes a good story? 370 218 Shlomi Ron

I have recently done an interview with Alex Pop with the South Florida Business Review about what makes a good story, the state of content/digital industry and other vital questions that occupy marketers and visual storytellers these days. Click here to read the interview. Need help telling your business narrative? Schedule a FREE conversation to learn about…

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6 audio storytelling trends to watch for
6 audio storytelling trends to watch for 370 218 Shlomi Ron

Do you have an audio storytelling strategy? Or better yet, is your content strategy optimized for audio? I know what you might be thinking now, why audio? Isn’t the VISUAL Storytelling Institute all about visual? True! But the way I see it, there are two ways the human brain can consume visual content: 1) DIRECT…

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How to transform stories using emerging visual media?
How to transform stories using emerging visual media? 370 218 Rafael Baldwin

Stories have always served as robust communication tools from ancient times to this day. What’s interesting, is that the story structure remains constant, but what changes are the media through which stories are told. From the time people gathered around the campfire and that’s how legends were passed from one generation to the other. Today,…

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The Future of Visual Storytelling
The Future of Visual Storytelling 370 218 Shlomi Ron

A few months ago, I participated in Visme’s Ask Me Anything blog series. Samantha Lile did an excellent job capturing my thoughts about the future of visual storytelling, and other timely questions that shape the space. Click here to read the interview: Looking to train your whole team on how tell a compelling story using rich visuals?…

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How to create authentic user generated stories?
How to create authentic user generated stories? 370 218 Shlomi Ron

Yesterday, I needed to duplicate my house key. If the year was 1979 or even 1989, I would most likely check the yellow pages book. But since we’re in 2019, I googled “key duplication” and immediately received local stores nearby. Since this is not a rocket science project, I picked the closest store and headed…

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How to make your audience visualize your story
How to make your audience visualize your story 370 218 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Select quotes from our guest, Park Howell All storytelling is visual storytelling because you’re trying to ignite images in the…

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Why do we love stories?
Why do we love stories? 370 218 Shlomi Ron

People love to tell stories but have you ever wondered why? From the time cavemen sat around campfires and told stories about a challenging bear hunt or a fishing adventure – stories offered an effective mechanism for knowledge transfer. From this perspective, the campfire was the social media platform of the day that congregated all…

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How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
How to start your business story with a bang – Part 3 370 218 Shlomi Ron

Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

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