Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

How to Connect Better with Your Customers?
How to Connect Better with Your Customers? 369 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play How do you connect with your customers? Knowing how to connect better with customers is always one of the…

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How to Maximize Your Story’s Impact by Celebrating Your Customer Objections
How to Maximize Your Story’s Impact by Celebrating Your Customer Objections 369 217 Shlomi Ron

It’s one of the easiest things to fix, yet most marketers are either not aware or don’t know how to do it right. When you think of the classic 3-act story structure, we typically talk about Setting, Conflict, and Resolution. This is a core DNA of any good story. Setting covers your hero=customer’s life before…

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What is Customer Empathy?
What is Customer Empathy? 369 217 Shlomi Ron

How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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How to Find and Own your Business Story?
How to Find and Own your Business Story? 369 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play One of the most common questions our clients ask us: how do I find and own my business story?…

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How to Get Started with Instagram Storytelling
How to Get Started with Instagram Storytelling 368 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal…

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How to read your 2017 story?
How to read your 2017 story? 368 217 Shlomi Ron

How did 2017 treat you? Regardless, if you had your strongest year-ever, a so-so, or – hopefully not – the weakest. The conclusion of your 2017 story highly depends on how you interpret it and learn from it. The story you tell yourself of how 2017 ended up for you, has profound implications for how…

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How to transform your story into your BUYER’S STORY
How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron

It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy
How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy 368 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show with David Berkowitz:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Social listening or the practice of doing research on social media – is squarely positioned under…

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How to Overcome Stress with Visual Storytelling
How to Overcome Stress with Visual Storytelling 369 217 Shlomi Ron

We all carry worries and anxieties about future events that could go wrong in our lives. When you really unpack what exactly is this worry or stress your mind is producing, you find a simple truth. Stress or worry is in essence, a story we tell ourselves with a bad ending. It’s an imagined outcome that…

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How to Plan Your Live Video Storytelling Strategy
How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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