Umberto Eco: “To survive, you must tell stories.”

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How to Connect Better with Your Customers?
How to Connect Better with Your Customers? 369 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play How do you connect with your customers? Knowing how to connect better with customers is always one of the…

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Why Your buyer’s Information Needs are So Critical?
Why Your buyer’s Information Needs are So Critical? 369 217 Shlomi Ron

When you think about how to create an effective visual storytelling strategy, it’s always critical to understand your target buyer’s information needs at each stage of the buyer’s journey. Why? Your buyer’s needs constantly change as she moves through the stages of your buyer’s journey. At the top of the funnel (TOFO), the Discover stage…

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How to Maximize Your Story’s Impact by Celebrating Your Customer Objections
How to Maximize Your Story’s Impact by Celebrating Your Customer Objections 369 217 Shlomi Ron

It’s one of the easiest things to fix, yet most marketers are either not aware or don’t know how to do it right. When you think of the classic 3-act story structure, we typically talk about Setting, Conflict, and Resolution. This is a core DNA of any good story. Setting covers your hero=customer’s life before…

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What is Customer Empathy?
What is Customer Empathy? 369 217 Shlomi Ron

How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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How to Find and Own your Business Story?
How to Find and Own your Business Story? 369 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play One of the most common questions our clients ask us: how do I find and own my business story?…

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How to Get Started with Instagram Storytelling
How to Get Started with Instagram Storytelling 368 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal…

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How to read your 2017 story?
How to read your 2017 story? 368 217 Shlomi Ron

How did 2017 treat you? Regardless, if you had your strongest year-ever, a so-so, or – hopefully not – the weakest. The conclusion of your 2017 story highly depends on how you interpret it and learn from it. The story you tell yourself of how 2017 ended up for you, has profound implications for how…

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2018-visual-storytelling-trends-to-watch-for
2018 Visual Storytelling Trends to Watch For
2018 Visual Storytelling Trends to Watch For 369 217 Geoffrey Colon

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play When it comes to the evolution of storytelling, it’s important to note just how people are communicating with one…

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How to transform your story into your BUYER’S STORY
How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron

It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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What is B2B video storytelling?
What is B2B video storytelling? 369 217 Tyler Lessard

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play  We all know how powerful video is as a content medium for storytelling, education and entertainment. Few will argue that…

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